It’s always intimidating to go somewhere new on your own in order to meet, greet and network. However, in any industry, especially media, it’s an absolute necessity. You need to learn how to mingle and be memorable at any business do – it will stand you and your business in great stead.
We found this useful article on the wonderful website Creative Boom written by Glenn Hickling. Whether you’re a freelance graphic designer or new media sales executive it will prove invaluable. Read and take note – we have!
Networking For Dummies: 10 tips for starting business relationships that last
Whether you work for yourself or you’re scaling the corporate ladder, if you don’t master networking, progress will be hard going. But if you can strike up a relationship from a standing start, prosperity will naturally follow… Ben Kench – author of Selling for Dummies, the UK’s bestselling book on sales technique – let me in on a few top tips for meeting people and being remembered.
To become a networking don, always remember Ben’s Top 10…
1. The game’s hard enough, without beating yourself up
If you tell yourself, ‘oh I’m no good at this, networking is purgatory on earth,’ it’ll show on your face and in your body language. Tension repels friendship; who wants a tense new friend? No, you want a relaxed friend who feels good to be around.
Ben Kench says: “If you look around the room and see someone relaxed and visibly enjoying the network, and you think, ‘oh I could never be like that,’ then you probably never will. If you take the attitude, ‘if they can do it, so can I, they’re just a bit more experienced than me, I can learn the ropes soon enough’ – then you’re well on the way to being more comfortable talking to strangers.”
Read more of Glenn Hickling’s article from Creative Boom here.